Comm 361

Online Journalism

Writing for the Media

writing for the media

make it easier
-summarize data into bullet points
-break out boxes (graphics charts)
-highlight key words or phrases with boldface or color
the nonverbal subtexts
-make it personal
-online audience might benefit from “you” and “i” more than print
-give readers what they want not what you want
-short attention spans-give them information that speaks to them
move beyond words
-write in layers
-use audio video or graphics
writing the story
find a story
-what’s the news?
-What’s the point?
-How can i tell it in three to six words?
-So what?
Hourglass story structure
latest most important developments
one persons experience
summary conclusion
Diamond structure
one person’s experience
issue illustrated by that person’s experience
what happens next, illustrated by the same person
christmas tree
one persons situation
how or why this happened
conclusion: what it all means
achieving focus through the humanized interview
-humanize stories… ask how does it effect you questions?

Copyright Issues

Copyright (and Patent) v. Trademark

-all a form of intellectual property
patent=idea
copyright=expression of that idea
trademark/service mark =branding or marketing of that idea
-requires 2 things before you can get things trademarked
-distinctive
-on the face its unique
-you’v put enough advertising into it that it seems distinct
-no likelihood of confusion
5 levels of distinctiveness
-fanciful: weird word no one has heard of
-arbitrary: a word or symbol that is commonly used
-suggestive: middle ground IE: coppertone, jetblue
-descriptive: word that is descriptive of the purpose or characteristics of the goods IE sweet tarts (protected after 5 years of continued use of the product)
-generic: the word is literally just what it says IE: Apple as a fruit
infringement-likelihood of confusion
-visual similarity
-similarity of goods or services
-similar physical area and manner of concurrent use
-decreased discernment of customers
-strength of the mark (fanciful>arbitrary>suggestive)
-evidence of wrongful intent
-actual confusion
infringement-dilution
use of a mark in a way that weakens its identity or harms its reputation or has the clear potential to do so
defenses
-abandonment
-genericide: trademark is used over time in a way that it becomes generic
-nominal fair use
cybersquatting
-domain names

 

The Seven Deadly Sins

The Seven Deadly Sins- The legality in using Media

Kevin M. Goldberg
Gluttony
-“if I only use 30 second it’s a fair use, right?” wrong
-Fair use Defense part of the US copyright act.
-if you’re using content you didn’t create, try to get a license, or contact the person.
-4 factors the courts look at
-original work commercial or noncommerical
-amount and substantiality: very short vs very long and not integral vs. key element of story
-using a clip from a movie that came out in 1997 in 2013 is okay. but if it was 1997 thats bad because no one would go see the movie
-parody gets almost full protection while satire does not
Greed
-“Its ok, i can definitely protect your identity; i live in a state with a really good law shield.”
-Reporters privilege:
-almost every state in the US 49 states plus DC (except Wyoming)
-if a reporter is called to testify in court, there is little to no protection
-reporter often has no idea where a story might end up and that could be in court. saying i’ll protect your identity as a reporter to get the info you need from a source. once your source gives you information related to a federal court case, you are out of luck.
-Checklist if in this postition
-What law applies? State or Federal.
-determine whether the law protects you
-is the law “absolute” or “qualified”?
-who is protected as a “journalist”?
-What media does it cover?
-Does it protect unpublished materials? notes? just sources?
-Does it require a promise of confidentiality?
-Are there other exceptions? (anonymous posters or commenters)
Sloth
“But i used the word “allegedly”.
-TO hell with getting it first, get it right!
-defamation- someone using you shows you made a false statement or fact about the person, and it caused some kind of damage
-showed that you did absolutely nothing to confirm details
-know what the terms in the legal system mean in order to create a more accurate story
-don’t mess around with quotes. if someone says something to you write it as they said it.
Lust
-CDA section 230- always take advantage of this as an online journalist!
-No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.
-do not take naked pictures of yourself, or don’t let people take naked pictures of you
-DMCA Section 512
-gets you out of trouble when someone posts an entire article to support their side of the story in the comment section
Pride
“Hell no, i’m not issuing a correction that just shows weakness or that i’m wrong.”
-damages
-compensatory damages
-special damages
-punitive damages
-sometimes it makes good financial sense to swallow your pride and make the correction
Envy
“It was on the internet so it was free for anyone to use”
-because a copyright is a piece of property it can be bought sold or leased/rented/licensed
-creative commons gives copyright license to pictures posted
Wrath
“Anything i see in public is fair game for photographing, recording, or other news gathering.”
Public: generally acceptable to photograph or tape people in public places
Private: You generally have an expectation of privacy in your home, on your telephone, in a doctor’s office or secured place etc.
-public places do not always mean public

 

This lecture was extremely helpful especially as many of us are leaving the college world and about the head into the real world and experience what repercussions certain things would have outside of a world where there isn’t a professor to tell us something wrong. This was a very simple way to teach us the things that are bad and to remember them through something everyone is familiar with.

Research

WRLC- all universities in the DC area. One you order a book it takes two days to get to GMU.

Fairfax county public library- sources for state government

Wordcat-search all in one place

Fairfax county local documents- domain library Virginia group- history on all Fairfax county.

 

These are all research sources, most of which I was completely unaware of. They are very extensive and will be extremely useful in not only helping us find topics but in helping us research and further our topics.

Photography

  • Number One Rule: get there early and stay late. you never know whats going to happen, and to have a sense of space and waiting to make sure you have the moment you need before you leave is key.

I realize how important this is because a lot of times people are in a rush to get in and out as fast as possible, but that’s not how you get a good shot, its how other people end up with better shots than you.

  • Think about where subjects are and where they need to go. Its like you’re storyboarding in your head

Planning what you are going to do saves time, and allows you to get as many workable shots as possible

  • Always trying to show wide angle, tight, closeup, expressions. Show the whole context of the story.

Doing this allows you to show a more personal side of the story with expressions and emotions rather than just wide overall shots.

  • Understanding of light sources and how to manipulate them. Don’t use on camera flash, its a mood killer.
Your shutter will control the ambiant light and your appature will control artifical light
if you’re shooting during the day, what is your key light. usually sun.
  • rule of thirds: try to split of frame into 3’s instead of putting subject dead center

Media Pyramid

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Recycling at George mason University

recycle

Recycling is not convenient at George Mason University. While the university has taken steps towards becoming environmentally conscious, the bins themselves are problematic. The lids of the bins only have space for recyclable items that are flat paper. However on their website Waste Management explains that there are far more items than just paper that can be recycled. The list includes cardboard boxes, aluminum cans, empty aerosol cans, and clear glass bottles.

Graduate student at George Mason University Jacob Abraham explains, “The recycling bins are poorly utilized by people at GMU. They are placed in clusters as opposed to near classrooms, and the bins they use don’t always fit the materials that belong in them.” As a result, cardboard boxes are often piled on top of the recycling bins and the hallways look messy and unorganized. Even more problematic, many things just don’t end up being recycled either because there are things piled on top of the opening of the bin or because they don’t fit in the opening. In order to take more steps towards helping the environment, George Mason needs to rethink their recycling system.